Venture building collaboration
with global media player
Our brief was to scope the potential for a digital community for a XXXX, which would potentially complement a live competition, possible TV IP and online platform.
To do this we analysed key data relating to the market, cultural reference points and a diverse range of existing, successful communities not specifically related to the subject. The most successful of these communities have one thing in common a strong primary interaction, or tangible member benefit for being part of the community.