Our Founders


Mark Maddox

Co-Founder & CEO of VIDA 

Prior to launching VIDA, Mark was Managing Director of the award-winning agency SevenC3, part of the world's largest content marketing network. Mark joined Seven when they acquired Que Pasa, the digital marketing agency he founded, which worked with leading brands such as Virgin, Red Bull, Tetley and Channel4. Having successfully integrated the Que Pasa proposition into Seven, Mark helped to secure many exciting new accounts such as Hyatt, UKTV, David Lloyd Club, Jobsite and Pearson, that went on to win a bunch of International social media awards. 

Previously Mark was CEO and founder of leading youth portal BurnitBlue.com which was successfully sold in 2002. Prior to that Mark held roles in publishing, including as Managing Editor of DMC (owner of Mixmag). 

As a commercially driven serial entrepreneur with expertise in digital and social content, throughout his career Mark has supported brands, telcos, content platforms and business owners with strategy, content and consultancy services. He is also an active mentor for young creative businesses and entrepreneurs.


Peter Cowley

Co-Founder & Chairman of VIDA 

Prior to launching VIDA, Peter founded and invested in a long list of digital businesses. He is currently CEO of Spirit Digital Media Ltd, a multi-platform and audience building company, and Co-Founder and Non-Executive Director of Connected Ventures, a MarTech platform. 

Previous To Spirit, Peter was MD of Digital Media for Endemol UK and global head of original digital programming at Endemol International. Peter has spent his working career in content (Spirit and Endemol), internet portals and access (Freeserve/Orange), marketing (Videotron/Cable & Wireless, now Virgin Media) and advertising (BBH).

Peter has also been busy as an advisor and mentor for many business, including Ascension Media, a seed investment company. He has invested in the companies Law Bite, SuperJam, Cornerstone, Yospace, Heartier and Connected Ventures, remaining a board member or adviser on several. As a digital CEO and entrepreneur, Peter is also involved in speaking and training on digital media and entrepreneurship.