The new generation of direct to consumer (DTC) brands offer business to business (B2B) and startups a blueprint for success. While the audiences may be different, the approach can be the same. DTC brands show that forging connections with customers through content is the route to building a strong business.
Sharing best practice within organisations and industries is commonplace. Now it’s time for B2B to embrace the DTC model. Implemented well, the DTC approach for B2B marketing can deliver brand building by enhancing reputation and market positioning. This comes along with lead generation, through driving engagement with prospects.
Every business wants to be in position where they have a direct ongoing relationship with their existing customers, plus prospects, employees and investors. So how can B2B steal some of that DTC swagger?