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VIDA is building the next generation of content-powered startup businesses and brands

 
 

Faster
future
growth

VIDA partners with early-stage startups, scaleups & Direct to Consumer brands to grow their businesses.

We develop and distribute culturally relevant content to connect with their customers and grow.

We use this experience and our connections to help established businesses to innovate and thrive.

VIDA connects knowledge and experience of early-stage investment with the services of a strategic creative studio and the capabilities of an innovation consultancy to deliver fast, sustainable growth for entrepreneurs, creators, investors, corporates and brands.

 
 
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VIDA: experiential revenue development for women's cycling media brand Casquette

 
 

VIDA works with

Investors

Finding and qualifying the next generation of content-powered businesses for investment

Content start ups and creators

Helping to access the right investment, build revenues and develop your audience

Content scale ups

Adding expertise to grow and exit faster

Corporates

Creating partnership opportunities with entrepreneurs or developing internal start up programs to innovate better, access diverse talent and develop new ways of working

B2B and B2C brands

Harnessing the power of content to build the brand, generate leads and grow the sales pipeline

 
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Who we’ve been working with

 
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Case studies

 
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Casquette


Investment & Growth Partner
Building a global content platform for women’s cycling.

Casquette is a dedicated multi-channel women’s cycling content platform that has galvanised a powerful and passionate community by delivering the stories, knowledge and inspiration that female cyclists crave.

As an active investor, VIDA powers the growth of the business by creating branded products, supporting the launch of events and developing Casquette’s digital & social communities. Together, we successfully launched Casquette Live - an experiential platform celebrating women’s cycling.

2019 is on track to become a year of huge growth for the brand, with more live events, branded products and a funding round to drive international launches.

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The Bakery


Creating a content marketing framework for a global innovation business.

The Bakery supercharge start-ups & entrepreneurs by unlocking the power of corporates. They wanted to develop and launch a credible and scalable content platform, but needed help to define their positioning, strategy and a rollout plan.

As an agency partner, VIDA developed The Bakery’s content marketing framework to incorporate their brand values, content pillars and business mantras. Our structure enabled them to launch an effective multi-channel content strategy on a global scale. 

Check out their podcast series about how to Make Innovation Happen. Listen, share and subscribe: https://thebakery.com/podcasts/

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Innovation


Venture building collaboration
with US global media player

As a collaborator, VIDA worked with this global media business to develop a community-powered digital brand with the functionality to complement live competitions, events, TV IP and online platforms. 

We utilised the VIDA analytical framework to review cultural reference points, key market data and a diverse range of existing, thriving communities.

The findings showed that we needed to create primary interaction or tangible member benefits within the community. 

We are now working on taking this venture from concept stage to actual startup.

 

 

The latest
from the blog

 
 
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Building the Casquette Brand

We’re backing Casquette! The content-powered women’s cycling brand has built a worldwide following. We’re now working with the founders as it expands into a global lifestyle brand, including at the London Bike Show.
Read more >>

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Innovation in Digital Publishing

I recently took part in the annual Digital Publishing Summit organised by the Association for Online Publishers (AOP). I spoke at a session focusing on innovation in digital publishing.
Read more >>

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VIDA: One year, Many Lessons, Still Learning

It’s a year since we launched VIDA. This is a point at which you can look back on not only what’s been achieved and what hasn’t, but most importantly what you have learnt.
Read more >>

 
 

 

If you are interested in becoming a VIDA partner, investor, or have an inspiring content concept, say hi.

hello@vidamedia.co.uk

VIDA Media Limited, 68-80 Hanbury St, London, E1 5JL

 

 
VIDA has a refreshing new approach to working with Creators and building new Content Brands, offering an innovative blend of startup up studio and growth partner
— Simon Andrews, The FIX Newsletter
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