VIDA is building the next generation of content-powered startup businesses and brands



VIDA is a specialist startup studio, venture builder and growth accelerator with a focus on next-generation content, media, publishing, and Direct to Consumer brands.

These are the startup and scaleup businesses transforming the media, marketing and retail landscape, developing audiences and building new customer bases from the ground up.

We call them content-powered brands.

VIDA helps these content-powered brands to access capital and partners with them to build their brands and develop diverse, recurring revenue streams to deliver faster, more sustainable growth.

VIDA helps venture builders and investors to identify, qualify, invest in and work with these businesses to accelerate their own innovation programmes, develop new income streams and to future proof their business.

And VIDA’s content studio enables agencies and brands alike to access our founders’ content marketing strategy experience and the creative talent in our portfolio to plan, create, distribute and optimise content to build your brand, develop your audience and grow your business.



VIDA: experiential revenue development for women's cycling media brand Casquette


VIDA works with


Finding and qualifying the next generation of content-powered businesses for investment

Content start ups and creators

Helping to access the right investment, build revenues and develop your audience

Content scale ups

Adding expertise to grow and exit faster


Creating partnership opportunities with entrepreneurs or developing internal start up programs to innovate better, access diverse talent and develop new ways of working

B2B and B2C brands

Harnessing the power of content to build the brand, generate leads and grow the sales pipeline



Who we’ve been working with



Case studies



Investment & Growth Partner
Building a global content platform for women’s cycling.

Casquette is a dedicated multi-channel women’s cycling content platform that has galvanised a powerful and passionate community by delivering the stories, knowledge and inspiration that female cyclists crave.

As an active investor, VIDA powers the growth of the business by creating branded products, supporting the launch of events and developing Casquette’s digital & social communities. Together, we successfully launched Casquette Live - an experiential platform celebrating women’s cycling.

2019 is on track to become a year of huge growth for the brand, with more live events, branded products and a funding round to drive international launches.


The Bakery

Creating a content marketing framework for a global innovation business.

The Bakery supercharge start-ups & entrepreneurs by unlocking the power of corporates. They wanted to develop and launch a credible and scalable content platform, but needed help to define their positioning, strategy and a rollout plan.

As an agency partner, VIDA developed The Bakery’s content marketing framework to incorporate their brand values, content pillars and business mantras. Our structure enabled them to launch an effective multi-channel content strategy on a global scale. 

Check out their podcast series about how to Make Innovation Happen. Listen, share and subscribe: https://thebakery.com/podcasts/



Venture building collaboration
with US global media player

As a collaborator, VIDA worked with this global media business to develop a community-powered digital brand with the functionality to complement live competitions, events, TV IP and online platforms. 

We utilised the VIDA analytical framework to review cultural reference points, key market data and a diverse range of existing, thriving communities.

The findings showed that we needed to create primary interaction or tangible member benefits within the community. 

We are now working on taking this venture from concept stage to actual startup.



The latest
from the blog



If you are interested in becoming a VIDA partner, investor, or have an inspiring content concept, say hi.


VIDA Media Limited, 68-80 Hanbury St, London, E1 5JL


VIDA has a refreshing new approach to working with Creators and building new Content Brands, offering an innovative blend of startup studio and growth partner
— Simon Andrews, The FIX Newsletter